When Football Meets Purpose: Inclusion in Action (Kopie)

Football has the power to influence communities — and it’s not just players or fans who hold that power. Sponsors do too. Just Eat Takeaway understands this deeply.

As a major UEFA sponsor, Just Eat doesn’t treat football as a mere marketing vehicle. Instead, they engage in the sport’s evolution — investing in culture, values, and social impact.

Recently, I was honoured to join Presilia M. and Piara Powar for a panel on homophobia in football, held at Just Eat’s London offices. The room was filled with members of the Just Eat  internal JET & Proud community — all of whom are deeply invested in nurturing a more inclusive game. Listening. Asking. Reflecting. That willingness to engage matters.

My thanks go to Faheem Butt, Lee Isaacs, and Oliver Hicks — not only for making the event happen, but for bringing heart, honesty, and conviction. 

This event is more than a moment — it’s part of an ongoing tapestry. Just Eat’s internal inclusion programmes, external partnerships, and visible allyship show that their support is structural, not symbolic.

Football is a reflection of society. When brands like Just Eat step up with authenticity, they don’t just sponsor — they shift the game.